Who’s says 90’s hip hop fashion, says Coogi. The Australian brand launched in 1969 but reared urban relevance when Bill Cosby started wearing the brand in The Huxtables back in the 80s and when The Notorious B.I.G. dropped the iconic line ‘Living better now, Coogi sweater now’ in his 1994 hip hop classic Big Poppa. In an attempt to relive those glory days, Coogi decided to relaunch the brand earlier this year after noticing several celebrities —including Drake and several A$AP Mob members—rocking throwback sweaters inspired by its old-school designs.
And now KITH is teaming up with Coogi to reinvent the brand, while adding other awesome pieces to the brand’s collection. Choosing to maintain the luxury appeal of the garment, KITH focuses on a larger fit, classic texture, and bright colors. KITH has also made sure to incorporate more modern designs such as “elbow patches, leather paneling, toggle closures, and contemporary prints such as desert camo. The range will be available this Saturday at KITH locations, including its newest flagship shop in New York.






