New Zealand-based fashion label I Love Ugly and New York creative agency Street Etiquette join forces to produce a collaborative spring/summer 2015 editorial. Utilizing a simple dark gray backdrop, the latest editorial shot by Street Etiquette highlights I Love Ugly’s latest collection, which consists of patterned shirts, graphic T-shirts, and casual blazers. Check out the editorial below and head over to I Love Ugly’s online store to cop your favourite pieces.









