The year has just begun and there’s already a new concept store in town. SoWhat is the latest concept store to open its doors in Brussels. In the SoWhat store you will find all kind of cool stuff. From trendy clothing to handmade jewelerry. The best thing is that most (if not all) of the products sold in the store are made by local talent (SoWhat is always looking for talented people so if you have your own clothing brand or you make jewellery get in touch with them). Among others you will be able to buy jewellery from Natachia Filipiak who’s also known as Mademoiselle Gribouilli and clothing from the Brussels-based brand Himspire. Some of the items are really beautiful and unique. I will show you some of my personal favourites below.