‘Light differs in alternate places, bags differ for alternate souls’ is Avalanche‘s slogan. The Ghent-based bag business, which saw the light of day this April, has reinvented the classic gym bag for those who wish to rock that sporty swag with class. The high-end fabrics Avalanche uses, gives these bags an haute couture touch. To get your haute couture gym bag send an e-mail to firstname.lastname@example.org. For now, check out the lookbook, shot by Eva Vlonk, below. Enjoy!